Make campaigns go viral. On purpose, not by luck.
You live inside the algorithm. You already know what is about to pop before anyone else does. Turn that into a role: engineer the formats that make our clients' campaigns hit millions of views.
Base discussed on the call, plus 0.5% of total live campaign spend, plus a bonus every time one of your formats wins.
Viral formats you design before every campaign goes live.
Of total live campaign spend, paid monthly.
Direct line to the co-founders.
Every active campaign is your canvas. One central creative seat.
What you'll own.
You are the creative engine across every active campaign. You decide what gets made, and you prove it works.
Design the viral formats
Before every launch, build three content formats made for that client and aimed at their attribution metrics. Lock them into the brief.
Monitor and adjust live
Watch how every format performs against the client's real metrics, not just views. When something underperforms, flag it and ship a tested replacement fast.
Test new formats constantly
Tear down the top performers in each niche, work out what is landing right now, and test fresh formats for active clients every week.
Write the campaign guidelines
Build a living set of guidelines per campaign: approved formats, dos and don'ts, hooks, references. Update it every time you test something new.
Brief clients and recap wins
Send a strategy brief to every client before onboarding, and build a clean recap when a campaign liquidates: what launched, what won, the numbers hit.
Work with the CPE
Sit down every week to go through strategy and performance campaign by campaign, and decide the next creative move together.
Paid for what wins.
A base so you can commit, a share of everything live so you grow with the agency, and a bonus every time a format you built carries a campaign.
of total live campaign spend, paid every month on top of your base
Your base is set on the call based on hours and experience. The winning format bonus is $60, paid whenever a format you designed produces the top performing clip set on a campaign. One per campaign.
From application to your first campaign.
We read every application ourselves and move fast on the people who clearly get it.
Application
Fill out the form. We read every single one. No automated filters.
Screening call
A short call to get to know you, see how online you really are, and check the commitment lines up.
Scorecard interview
We name a real client and you tell us, on the spot, the style and formats you would launch to make it go viral. This is where the right person stands out.
Test task
A short real task. Break down a brand and pitch the formats you would run. We want to see how you actually think.
Onboarding
You ramp on live campaigns, build out the format library, and take ownership of creative across every campaign.
Direct line to the top.
You're not figuring things out alone. Direct contact with the people running the agency: feedback, coaching and real time problem solving.
Nick
Your own channel for daily communication, fast feedback and direct access to the people running the agency.
Weekly strategy session
You are plugged into the rhythm. Campaign check ins, performance reviews and what is working in culture right now.
You decide what
gets made.
Then you prove it worked.
Every format that goes to a clipper came from you. Every number that comes back is the scoreboard.
Be honest with yourself.
This role isn't for everyone, and that's the point. Read both columns. If you can't say yes to all six on the left, it isn't the right fit.
Yes — this is for you
- ✓You are chronically online. TikTok, Instagram, YouTube, Twitch, all day
- ✓You can hear a brand name and instantly know what would make it go viral
- ✓You understand virality better than most people running agencies
- ✓You know the difference between logo, streamer, personal brand and audio clipping
- ✓You can commit Mon to Sat, 10am to 10pm CET
- ✓You move fast and back your taste with data, not ego
No — not for you if
- ×You are a brand strategist who lives in slide decks, not feeds
- ×You have to research trends instead of already living in them
- ×You cannot explain why a video went viral, only that it did
- ×You want to try it out and see what happens
- ×You go quiet when a format flops and the pressure is on
- ×You are not willing to be on camera for calls and trainings
Ready to take the seat?
We read every application ourselves. Tell us what you'd do and how you'd measure it.
Apply for Creative Strategist→